The Peach Truck
E-commerce Growth & Lifecycle Strategy
Project Background
When The Peach Truck moved from roadside stands to online storefronts, they needed a digital system that could keep up with the loyalty they’d already built in person. Over two years, we helped them triple their revenue—turning a once-seasonal tradition into a year-round, national business.
We focused on what made their audience special: community, anticipation, and loyalty. Through automation, personalized messaging, and lifecycle strategy, we built a new revenue channel that didn’t exist before—over $500,000 generated through personalized email campaigns alone. Every message was crafted to feel like a conversation, not a promotion.
The result was more than growth; it was stability. The Peach Truck went from a fleeting summer favorite to a sustainable business that now runs on connection, consistency, and measurable return year after year.
Highlights
• 300% revenue growth across 2019–2021
• 8× increase in automation-driven email revenue within the first year
• Created a new personalized email channel generating $500,000+ in new revenue over two years
• Supported the launch of *The Peach Truck Cookbook*—a *Wall Street Journal* Best Seller and *Amazon Editor’s Pick*
• Helped transition from a regional farmers market brand to a nationally recognized direct-to-consumer food business