Services & Products

Not a menu — a toolkit. We deploy what you need, when you need it, in the order that creates the most leverage.

01

Fractional Marketing Leadership

Executive-level strategy partner embedded in your organization. Not a vendor — a member of your leadership team who happens to bring 25 years of marketing architecture.

Clients: Duarte, StoryBrand, Apolis Global

  • Marketing strategy & roadmap →
  • Team structure & hiring advisory →
  • Vendor selection & management →
  • Board-level reporting →
  • Technology stack evaluation →
02

Marketing Automation

Lifecycle strategy and behavioral automation that turns one-time transactions into identity-level loyalty. We build the systems that make your audience feel known.

Clients: Lonely Ghost (9x revenue), The Peach Truck (300% growth)

  • Klaviyo flows & lifecycle strategy →
  • Behavioral triggers & segmentation →
  • Customer journey mapping →
  • Email deliverability optimization →
  • SMS & multi-channel orchestration →
03

Analytics & First-Party Data

Third-party cookies are dying. We build the infrastructure that gives you clean, actionable data — data you own, from visitors you can actually see.

Clients: Duarte AI, Hope International, VFST

  • GA4 + GTM implementation →
  • Server-side tracking (Waterloo Track) →
  • First-party data architecture →
  • Real-time visitor alerts (Signal) →
  • Custom reporting dashboards (Insights) →
04

Growth & Acquisition

Paid media, organic visibility, and lead generation — deployed in the order that creates the most leverage for your specific situation.

Clients: Preemptive Love (4-5x ROI), Army National Guard (2x leads)

  • Paid media strategy (Meta, Google, LinkedIn) →
  • SEO & AEO (AI Engine Optimization) →
  • Lead generation & outbound →
  • Google Ad Grants management →
  • Landing page optimization →
05

E-commerce Systems

Full-stack e-commerce strategy from $0 to $20M. Platform architecture, email revenue systems, subscription infrastructure, and the operations to sustain growth.

Clients: Alicia Keys, Kelly Clarkson, HANLEY nyc, Senseo Coffee

  • Shopify & platform architecture →
  • Email revenue optimization →
  • Subscription & retention systems →
  • Product launch strategy →
  • Direct-to-fan / D2C infrastructure →

The Waterloo Suite

Tools we built because we needed them

Track → Signal → Insights → Presence → Leads → Host. A full stack, from visibility to infrastructure.

Waterloo Track

$198/mo

See your visitors

GA4 + GTM implementation and tracking infrastructure for clean, actionable data.

Waterloo Presence

$80/mo

Get found

SEO, AEO, and organic search visibility services.

Waterloo Insights

$150/mo

Understand patterns

Custom Looker Studio dashboards and ongoing reporting.

Waterloo Signal

From $180/mo

Get alerted

Real-time notifications of active known users on your site.

Waterloo Leads

Book a call

Generate pipeline

Lead generation and outbound prospecting for B2B.

Waterloo Host

From $40/mo

Keep it running

Website hosting, maintenance, and WordPress management.

How We Work

No pitches. No proposals theater.

01

Listen

We start with questions, not pitches. What's working? What's broken? What does success look like in 12 months?

02

Diagnose

Audit your data, your stack, your audience. Find the gaps between what you think is happening and what actually is.

03

Prioritize

Not everything at once. We sequence the work by impact — fix the foundation before building the house.

04

Build & Measure

Implement, launch, measure, adjust. Every tactic gets a scorecard. No vanity metrics.

Not sure where to start?

Most clients begin with a conversation. We'll listen, ask questions, and tell you honestly what we'd prioritize.

Start a conversation