NoiseTrade
Advertising Operations & Audience Growth
Project Background
We worked directly with the founding team at NoiseTrade — the artist-to-fan platform that defined a new model for music discovery and email-based engagement. During its peak growth phase, our role focused on optimizing advertising operations, revenue systems, and artist-to-fan connection strategies for a community of over 1.7 million users.
NoiseTrade proved that data-driven connection could power independent music at scale. We helped refine the digital infrastructure that turned listener activity into meaningful engagement and measurable revenue — setting the stage for the platform’s eventual acquisition by Paste Media Group.
Highlights
• Managed and optimized ad operations for a 1.7M-user platform with 50,000+ available albums
• Improved yield across Google DFP, indirect ad sales, and AdSense integrations
• Collaborated with founding team to refine monetization model and reporting systems
• Balanced user experience with sustainable ad revenue growth
• Helped shape direct-to-fan communication strategies built on email acquisition and segmentation
• Supported artist campaigns leveraging fan data for touring, promotion, and long-term engagement
• Documented audience insights that later informed Paste Media Group’s artist engagement platform
• Contributed to NoiseTrade’s reputation as the most influential music-discovery network of its era