Lonely Ghost

Klaviyo Email Automation & Strategy

Lonely Ghost

Project Background

We designed and built Lonely Ghost's Klaviyo automation from scratch—mapping the full customer journey for a dedicated fan base. Our role was to architect segmented automations, smart triggers, and on-brand content across welcome, cart recovery, post-purchase, and VIP flows.

Within six months, email revenue grew 9×.

Client
Lonely Ghost
Service
Klaviyo Email Automation, Customer Journey Mapping, Segmentation Strategy, E-commerce Optimization
Sector
Fashion E-commerce / Streetwear

Highlights

• Architected end-to-end Klaviyo automations tying together every key customer action

• Developed all flows: welcome, cart recovery, post-purchase, winback, and VIP journeys

• Mapped audience segments and tailored triggers for conversion and retention

• Kept every sequence aligned with the brand's voice and fan expectations

• Executed systematic testing and refinement for continuous performance gains

• Result: 9× revenue increase from email in six months

Thumbnail
Gallery
Gallery

Press & Links

Forbes — Make Way For Gen Z: Lonely Ghost Influencing Sustainable Fashion — Coverage of Lonely Ghost's Gen Z streetwear impact and sustainable manufacturing Forbes — Streetwear Brand Lonely Ghost Opens Up Second Grocery-Themed Retail Location — Feature on Lonely Ghost's retail expansion and grocery store concept Lonely Ghost Instagram — Official Instagram account with 260K+ followers and dedicated streetwear community Lonely Ghost Official Website — Official apparel brand site featuring streetwear collections

Let's talk