Dierks Bentley
Artist E-commerce & Audience Strategy
Project Background
As country music’s touring world moved online, Dierks Bentley’s team needed a direct-to-fan platform that could keep pace with a growing national audience.
We built and guided the e-commerce and audience strategy behind that shift—connecting fans to new releases, limited merch, and tour campaigns through an experience designed to convert curiosity into connection.
Our work supported Dierks Bentley’s rise as a multi-platinum artist, uniting commerce, content, and fan engagement across both his mainstream country releases and bluegrass projects.
Highlights
• Built and maintained e-commerce systems through 17 number-one country singles and 6.5M+ albums sold
• Supported engagement across both mainstream country releases and bluegrass projects