Adidas
Pop-Up E-commerce & Music Collaboration
Project Background
We collaborated with Adidas, T-Pain, and GlobalGrind.com to develop a limited-edition digital pop-up shop — one of the first artist-led e-commerce drops of its kind.
Our role was to build a fast, conversion-focused retail hub that lived inside GlobalGrind's platform and delivered a complete buying experience across multiple pages. It blended the immediacy of a music launch with the precision of a digital retail rollout.
Highlights
• Developed and launched the exclusive Adidas × T-Pain digital shop on GlobalGrind.com
• Serving as audience strategy lead and developer, architected a multi-page pop-up experience optimized for high-volume, time-sensitive demand
• Integrated seamlessly within GlobalGrind's content ecosystem for a one-click transition from story to checkout
• Managed user flow from campaign launch through sell-out, ensuring performance during peak traffic
• Helped Adidas translate a music collaboration into measurable digital engagement