NFL Sunday Night Football
Broadcast Digital Platform & Audience Experience
Project Background
In 2009, *Sunday Night Football* was America's most-watched show, with more than 20 million people tuning in every week.
We led audience experience and development for NBC's digital platform, bringing the broadcast experience online for the first time at that scale. It wasn't just a promotional site—it was a working extension of the show.
The platform delivered behind-the-scenes footage, weekly Faith Hill features, and live game-day content that mirrored the energy of the broadcast itself. It was built to see if digital and broadcast could move together in real time, and they did.
Highlights
• Architected and built the interactive site for NBC's most-watched primetime program
• Engineered to meet broadcast-level performance standards—secure, reliable, and fast
• Delivered weekly Faith Hill content, videos, and extras to millions of fans
• Handled surge traffic and national attention every Sunday